Annie Sloan Chalk Paint™ – PURE

Pure is Annies bright white Chalk Paint™ and makes a crisp contrast to strong colours. It adds a luxurious elegance, highlighting the beauty and sophistication of modern interiors.

Please note: this pure white has the least covering power of all the colours so may require more than one coat or is best applied over a coat of Country Grey.

In 1990, frustrated with the lack of decorative furniture paint options available at the time, Annie created the iconic, revolutionary Chalk Paint™. The invention of Chalk Paint™ resulted from Annie’s need for a paint that could be used to achieve endless decorative effects – and quickly.

Chalk Paint™ satisfies that brief perfectly, as it can be applied to wood, glass, metal, brick and even laminate, left to dry, and then waxed within one day. With its remarkable versatility and ease of use – for everyone from the amateur DIYer to the professional interior designer to enjoy. 

Technical information

1 litre is enough to cover approximately 13 square metres (140 square feet). After painting, seal indoor furniture with Chalk Paint Wax.